After completing her studies and working at the local clinic in Novi Sad, Dr. Gordana Kovačević opens first privately-owned dental clinic in 1996.

In 2000, she starts her specialization and upon completing the specialization studies, in 2003 she opens specialized dental clinic Grey Dental.

To this day, a few thousand patients have used its services. The clinic performs around two thousand examinations and procedures a year.

The work and development process of the clinic is based on team, multi-discipline work approach, and a ceaseless technological and professional perfection, development of work organisation and communication with patients, reliable co-workers outside the clinic.